Let us ask you while searching for your queries on Google, have you noticed that you come across a box of questions at the bottom of the top listed search result?

Wonder what it is?

Well, that box of questions is known as “People Also Search for”.

This Google feature includes content that can help you get a better understanding of the topic you’re looking for and, at the same time, allow you to explore a variety of related questions or content on search pages.

In other words, you will get all kinds of answers and solutions to related search queries with the help of Google People Also Search feature.

So, basically with this breakthrough feature from Google, users can get answers to their search queries and concerns more effectively and efficiently.

However, when it comes to SERPs (Search Engine Related Pages), “People Also Search For” is not a new concept. But, since the algorithm changed in the year 2018 (as Google continues to add variety to make the search engine results pages increasingly dynamic), it has become a completely different ballgame, which has aroused everyone’s interest.

Keeping this in mind, we have covered everything below, which will help you get a better understanding of the “People Also Search For” feature to get maximum search results on search engine ranking pages.

So, let’s just get started—

People Also Search For: Definition!

The “People Also Search for Box” in Google Search Engine Results Page contains suggestions for entities including people, organizations, things, and places related to the user’s original search query. 

In short, People Also Search for or PASF is Google’s smart way of giving suggestions to users to expand their keyword search to other, but related or similar entities.

People Also Search For Box: What Does It Look Like?

The “People Also Search For” box on the desktop is a SEO goldmine.

Unlike the “People Also Ask for” text box, the “People Also Search for” box appears at the bottom of the Knowledge Panel— the information boxes on the right hand side on Google SERP when you search on Desktop. 

When you type a search query > click a given organic search result > return to the search results page to look for more options then, you’ll see the PASF box –below that particular link that you’ve visited and bounce back from!

People Also Search

This “PASF” suggestion that appears in your search results gives an impression like Google suggesting, “Didn’t find what you’re looking for? These topics could help.”

[Point to Consider: As of now, the PASF box on desktop pulls up six related topics, two fewer than the PASF results you’ll find on the SERPs on mobile devices.]

The search suggestions that appear in the PASF box on the desktop are based on URLs. So, basically, the topics you see in the box are related to the URL of the result that you just clicked on and not the original search string you typed out.

People Also Search For: What Does It Exactly Meant for?

People Also Search For or PASF is basically a feature of Google that is shown only to users who click on a search engine result and are immediately returned to the results page.

When this happens, Google assumes that since the user has been immediately returned to the SERP, it has not found what it was looking for, and thus, Google takes it over. Google then tries to make other suggestions so that the user gets the desired result in the initial search.

Understand it with this example— You search for Virat Kohli on Google but the information displayed about him answers only 30 to 40% of all the other queries that people have regarding the same personality. Hence, PASF came to play its role.

Suggestions made by Google are related to user queries and also part of what is called “User Intent.”

So, the “People Also Search for” feature is meant to trace the intent of the user and provide options to find the exact intent of the search.

Brief History of PASF: An Insight into the Working of “People Also Search For” Box

PASF, or People Also Search For, is a term that was unheard of prior to 2012 when it came onto the scene with the introduction of knowledge graphs.

Since many people do not know the history of PASF, let us tell you that in the beginning, for some time, the PASF box acted as an independent agent, especially for the movie related searches.

The PASF was completely separated from the knowledge graph and placed at the bottom of the SERP with all related subjects and images in a different box.

After that, when the PASF is placed just above the related search box, it becomes pretty easy for users to use this SERPs feature that can simply answer your query in a more detailed manner and also give a wide opinion on all the other topics that are connected to your search.

After that, when the PASF is placed just above the respective search box, it becomes very easy for users to use this SERPs feature which can answer their query in a more detailed manner and elaborate on all other topics that are related to their search.

Subsequently, SEO agencies also started using the “People Also Search For” feature to increase their ranking position in Google, by adding PASF keywords to their pages.

However, this all went away after 2016 because the “People Also Search for” box that acted as a free agent is joined with the knowledge graph which makes it appear like there are two boxes that not only look same but also perform the same function, still don’t bear the PASF name.

This all led to today’s PASF. This version of “People Also Search For” has changed a lot. In the latest version of PASF, which is what you’re seeing now, the images for thumbnails were removed and all related topics came out as an organic result. 

To make a long story short, this version of PASF seems more of a combination of PASF and the search related to the feature.

Stats to Know About PASFs That Appears on SERPs

The desktop box for “People Also Search for” appeared for about 58.74% of the 15,000 SERPs monitored regularly for as many as 7 days.

Well, on average, 8.77 “people also search” boxes for every SERPs pop up for a single keyword. 

The results were surprising and when paired with mobile SERPs, where the PASF was already at 87.05%, it indicated that this was just the starting.

It was also interesting to see that SERPs with 10 PASF popped up more often and most of the organic results with PASF were in the top ten positions.

So, these statistics just concluded one thing and that is that “People Also Search for” is more than just an experiment of Google and it is likely that it will grow more and expand rapidly in the future.

How to Optimize Your Pages for PASF to Get Ahead of Competitors?

Now that you know enough about PASF, its working and its importance, it is time to learn how you can optimize your pages (if you are into SEO) to rank higher and get ahead of your competitors—

  • Know the Search Intent of User

You have to bear in mind that it is very important to create content that matches the description of the actual search intent. To achieve this, you have to research all the relevant topics, analyze the purpose of the search query and figure out what the customer is looking for!

  • Identify and Apply Key Search Terms

Next, do your best to do thorough keyword research to identify all relevant key search terms that you can include in your content. This is to be done to rank higher. To be more clear, to make your web page rank higher, what you can do is consider including top-notch search terms and various related queries that people use on search engines.

  • Add a FAQ Scheme to Your Blog Posts and Web Pages 

Last but not least, adding a FAQ scheme to your website is another great way to optimize your pages and find your way up to Google’s search-assisted features. However, for those who don’t understand, let us explain to you in layman terms that the FAQ scheme is a special markup code that you can place on your website to enhance your content for SEO. 

By doing so, you let search engines know that your content is displayed in a question and answer format, making it eligible for rich snippets on Google’s search engine related pages or SERPs.

Top-10 Keyword Research Tools to Use for SEO in 2022

Now that you are well aware that PASF keyword research is important for your site ranking as it helps you in writing the right content to increase your organic search traffic, you should be looking for a keyword research tool that will help you find PASF keywords, right!

Q: How Keyword Research Tool Helps You?

A: A keyword research tool helps you in two ways—First, by using it, you find the topic ideas that people (including your customers) are searching for on search engines like Google, Bing, and Amazon, etc. Once you know this, you can easily plan your content strategy to cover those topics in your blog posts and landing pages to optimize them.Secondly, the keyword research tool helps you to see both seed keywords and long-tail keywords using which your competitors are ranking at the top. So, when you know this, you can improve your content to target those keywords and steal their traffic.

However, the challenge is that finding the right keyword research tool can be difficult especially, if you are pretty new to SEO (Search Engine Optimization).

Not anymore!

If you are also looking for the best keyword research tools for SEO, then there is no further need to look here and there. We have shared below 10 best keyword research tools that experts use to increase their website traffic. So, if you also want to increase traffic on your website, then have a look at these best keyword research tools for SEO that you can definitely use—

If you are also looking for the best keyword research tools for SEO, then there is no further need to look here and there. We have shared below 10 best keyword research tools that experts use to increase their website traffic. So, if you also want to increase traffic on your website, then have a look at these best keyword research tools for SEO that you can definitely use—

Tip: Along with one of the below keyword research tools, we recommend you to use All in One SEO plugin for maximum ranking improvement.

1. Dashword PASF Finder

Dashword PASF Finder

This is one of the best and free tools to find all the “People Also Search For (PASF)” recommendations by Google for a given keyword. The main reason it may be your top choice is that it is an extremely powerful tool that —automatically scrapes PASF queries, tells you the CPC for each term, shows the respective search volume and attaches the keyword difficulty.

So, it won’t be wrong saying that Dashword PASF Finder is by far the best tool out there to effortlessly look for ‘PASF keywords’ without paying a dime. Above all, you don’t even need to sign up for Dashword PASF Finder to use it.

Website URL: https://www.dashword.com/people-also-search-for

2. Keywords Everywhere

Keywords Everywhere

Next we’ve Keywords Everywhere on the list. It is a great tool that comes as an add-on for Firefox and Google Chrome browsers. You can search for PASF keywords very easily.

For the basic use, this tool simply offers the data of Google’s “People Also Search For” boxes along with monthly search volume, and metrics about the competition as well as CPC for multiple devices. 

Other than this, one can simply view the monthly search volume by purchasing the in-tool credits without much fuss. 

Once you have installed the add-on on your device, two separate widgets will pop up on the right side of your screen as soon as you search for a query on any of the popular web browsers.

The first widget will contain all the related terms while the second widget will offer the “people also search for” terms for all the results in the SERPs. 

Website URL: https://keywordseverywhere.com/

3. Ahrefs


This is another keyword tool that comes with a pretty interactive user interface. Ahrefs can go a long way in terms of offering relevant keyword suggestions. 

Using Ahrefs Keyword Explorer, you can get keyword ideas simply by typing a keyword into the search box. As you do so, you will see a full list of keyword suggestions in the search result. 

Not only that, Ahrefs helps you see the keywords your competitors are ranking for so that you can create new content pieces targeting keywords related to those topics. Basically, Ahrefs with its great Site Explorer feature provides users with an insight into the keyword strategies of their rivals and competitors. 

Likewise, the content gap feature of this tool allows users to compare their keywords to that of competitors in order to learn better about the shortcomings and possible occurrences.

In addition, Ahrefs provides the ability to see new keywords and keyword movements in search queries and this is one of its best competitive intelligence functions. So, in short, this tool offers features that other tools may miss!

Above all, it is interesting to see its statistics which shows that Ahrefs which excels at backlinks runs the largest database – unlike any other tool – comprising 5.1 billion keywords from over 200 countries.

To access Ahrefs tool, all you need to do is open your web browser and login to your Ahrefs account. Once you have access to the tool- select the ‘Keyword Explorer’ option, search for a ‘Keyword’ and you’re done!

Website URL: https://ahrefs.com/

4. SEMrush


This is another popular keyword research tool that offers similar features to Ahrefs. To use the SEMrush keyword overview tool, all you have to do is type in a keyword and get a complete picture of everything you need to know including how many people search for that particular keyword (monthly search volume). Basically, you can find out whether it’s growing in popularity or becoming less popular (trend), and more.

Moreover, when you scroll down just a bit, you see a handy list of other similar keywords you might want to use, as well as a list of organic search results, so you can find out where your competitors rank for the keyword.

In addition, you can also see Google ads that use that particular keyword in PPC advertising (pay-per-click advertising).

Other than this, you can type into any competitor’s website in the domain overview to see their following data—

  • Organic search terms
  • Keyword data, and 
  • Other organic traffic metrics.

Not only that, if you click on the Organic Research tab, you’ll also be able to see relevant keywords, your competitors’ search engine ranking positions (SERPS), traffic value (CPC), and much more.

Another interesting part of this tool is that it shows search volume and trends directly from the screen and then, you’ll be able to add keywords to your content with the click of a button.

For all this, all the top marketers across the globe rate SEMRush as the No. 1 keyword research tool.

Overall, it is a complete SEO tool suite to do keyword research and improve your SEO ranking as its full suite of tools can help you in content marketing, digital marketing, social media and much more.

Website URL: https://www.semrush.com/

5. AnswerThePublic


Talking about AnswerThePublic, let us tell you that it works a bit differently from most other keyword research tools. It presents keywords in front of you, in a nice visual format. However, if you want, you can also see them in a list or, simply download a .csv file of results.

Besides, this is a great tool to try if you’re just getting started with SEO and keyword research as you don’t need to create an account to use this platform. You can get started with this tool just by typing in your keyword and then, you have all the time to take a look at what comes up.

In regard to this, note that the keyword results from AnswerThePublic are based on Google and Bing’s auto-suggest / autocomplete features. So, you can click on any of the keywords on AnswerThePublic to search for it in Google, and it’ll open up in a new tab to show what content is ranking for those terms and whether there’s a featured snippet on it or not!

Above all, you need to know that the free version of AnswerThePublic is a great resource for bloggers but, if you perform keyword search on a regular basis, then you’ll require joining their pro plan.

Website URL: https://answerthepublic.com/

6. Ubersuggest 


This is an amazing tool from Neil Patel that offers search volume data, keyword suggestions, keyword difficulty (an idea of how difficult your keyword will be to rank for), and more for absolutely free. 

Using it, when you search for a keyword, you will be able to see a table of the top 100 Google results for that keyword, along with the estimated visits, number of backlinks, a domain score, and a total number of social shares. 

Other than this, it also shows content related to your keyword, backlinks, listing estimated monthly visits, and number of shares on apps like Facebook and Pinterest.

Not just that, Ubersuggest also comes with a Chrome extension that can help you improve your workflow.

So, if you sign in to Ubersuggest with your Google Account, you’ll be able to get daily rank tracking, more keyword suggestions, and personalized SEO suggestions and much more.

Website URL: https://neilpatel.com/ubersuggest/

7. Google Keyword Planner

Google Keyword Planner

Next on the list is Google Keyword Planner. This software is specifically designed for the usage of advertisers who want to run their ads on Google, but despite this, it is still a useful tool for SEO.

And, unlike other paid tools, this amazing tool is free to access and easy to use as you just need to have a Google Ads account. However, if you don’t already have one, you’ll need to create one by entering your payment details, but remember you don’t need to run an active campaign or pay for anything.

After you have access to Keyword Planner through your Google Ads account, all you need to get started with this tool is to type in any keyword and view data on how many monthly searches it has (approximately). In addition, you will also see a long list of related keyword ideas, which you can scroll through or even download if you wish.

Website URL: https://keywordplanner.net/

8. Long Tail Pro

Long Tail Pro

Similar to most premium keyword tools, this tool also shows an overview of data about your keywords. The difference, however, is that Long Tail Pro focuses more on how you can rank against your competitors on the first page of Google.

In other words, you can use Long Tail Pro to take a look at the top results in search engines for your keywords to figure out where you actually rank on the first page of Google against your competition.

Additionally, if you want, using Long Tail Pro, you can also enter the specific keywords you want to track. This is in order to see how your content is ranking for those keywords over time. 

Website URL: https://longtailpro.com/

9. Serpstat


SerpStat is another excellent keyword research tool with which you can easily find the top Google results for your keywords.

And, it is worth noting that these results include the site that appears in the featured snippet (if any).

Not only that, you can also see a lot of details about your competitors for that keyword, along with an indication of how visible they are (Here, the higher the number, the more visitors they are likely to get). 

Founded by Oleg Salamaha, Serpstat is an SEO software suite that slowly evolved from a keyword research tool into a growth hacking tool which contains features for link building, technical SEO, PPC and more. 

Above everything, it is worth mentioning that if you’ve ever used a major SEO tool like Moz or SEMrush, you’ll have the almost same experience with Serptat.

Website URL: https://serpstat.com/

10. SpyFu 


Last but not least, SpyFu tool is designed to let you learn from your competitors by digging into their most profitable keywords and their ads too. 

And, like the other 9 tools mentioned here, you can use it for free, without even logging in. To be specific, you just need to type the URL of the site you want to check into the search bar and then, you’ll be able to see the results straight away. 

Moreover, if you want to take a look at more than one site, then you’ll need to create a free account and require logging in.

After logging in, you can use SpyFu to compare your site against other sites in your industry. 

To mention more, SpyFu collects past data, so you can see how your own site or your competitor’s site has fallen or risen in the rankings for particular keywords.  

Website URL: https://www.spyfu.com/


That’s all you need to know about Google’s hidden treasure, the ‘People also search for’ box and how it works. Hopefully, now you know how you can use it to rank higher and achieve the goal you’re targeting, in which the top-10 keyword tools that we have mentioned here will also help you.