In the early days of digital marketing, email marketing was very popular. With over 5 billion users, email is still a powerful marketing strategy tool.
The Top 5 Email Marketing Ideas to Increase Open Rates are outlined in this blog.
Before we get started, let’s define email marketing and why it’s so important for your organization.
Why is Email Marketing so important?
The process of sending promotional emails to a broad audience in order to create revenue or leads is known as email marketing.
Did you know that when people want to buy anything, they frequently look for emails from brands?
Email marketing is the most cost-effective method of expanding your network. Despite the popularity of other social media sites, many still open their emails at least once a day.
According to the data, every $1 invested in email marketing yields a $51 return. As a result, any digital marketer’s to-do list should include creating a successful email marketing campaign!
Top 5 Ways to Boost Open Rates
1. Pay attention to your content
The most effective technique to raise your email open rate is to create effective content. Make sure your material is engaging for your readers.
Customize the content
Personalizing your content is a terrific approach to getting started with your email design. Did you realize that tailored emails generate six times more sales?
Include the recipient’s first name in the email’s subject line for the simplest approach to customize your content. Most email service providers have this capability built-in. This method has been demonstrated to increase open rates by 17%.
Another way to improve your open rate is to use a genuine reply address rather than firstname.lastname@example.org. Having a legitimate email address adds to your credibility and helps you appear trustworthy. To encourage your readers to interact with you directly and establish relationships, include your signature at the bottom of each email.
Make a material schedule for yourself.
For any user to open your email, you must correctly curate your content. Use compelling words, facts, or queries in your subject lines. Take full advantage of holiday specials or save 20% on all products!
Your mail should be between 50 and 150 words. Make content for your target audience that is relevant, interesting, and valuable.
Make your CTA noticeable by making it large, sharp, bold, and simple to click.
To plan your emails, use tools like Hootsuite or CoSchedule. Create a calendar for your blogging, social media updates, and promotions. Send emails when your readers are at their most active.
2. Segment your target market
Email segmentation is a vital component of email marketing. A segmentation technique involves dividing your email list into multiple groups or segments based on their behavior. Using segmentation, you can send relevant emails to each person on your email list.
A segment of the audience may want information on a newly launched product, while another segment may want details about discounts and special deals. Separating information allows you to communicate only the information you want.
Segmented campaigns, according to MailChimp, had a 14.31 percent better open rate.
To effectively segment your email list, collect and sort your data as and when subscriptions arrive. The following factors can help you segment your email list.
- Subscribers’ locations
- Their age or gender
- Specific website behavior
- How long have you been in contact with your subscribers?
3. Double-check your emails
The A/B Testing approach is the most efficient way to test your email marketing strategy. In this practice, you send different types of emails to different groups of subscribers in order to determine which one performs best.
The following examples will help you better understand the A/B testing approach and how you can use it yourself!
- Is it better to use a subject line that includes a CTA or an incentive?
- Is it true that using the recipient’s first name in the subject line boosts engagement?
- Is it true that putting your company name in the subject line boosts engagement?
- Is it true that the majority of readers will click on a linked image or text?
4. Take advantage of email automation
Email automation is a method of sending scheduled emails to your subscribers automatically. It becomes impossible to send emails to every one of your subscribers as your list grows. Your job is made easier by email automation.
Welcome emails, Thank you emails, order confirmation emails, and other automation emails are popular examples. From the first welcome email to the post-purchase follow-up email, automation handles all of your interactions.
According to Epsilon, automated emails have a 95 percent higher open rate than ordinary emails.
You could also use the samples of automatic emails below!
When they’re a new subscriber, send out an automated welcome email. Along with it, provide them specific login credentials, instructions on how to get begun, a PDF guide, or a video. You can also contact them via phone or in person.
Stay in touch
Assume a consumer has placed an item in their shopping basket and has not yet bought it. Prepare an email link to the shopping basket and a special discount code and send it to them. Your client has become more likely to complete the task.
You may reward your existing consumers for their commitment to your company with timely offers and discounts.
An email marketing course can help you get an idea about email automation and other techniques
5. Evaluate your results
Finally, maintain a note of your actions to make modifications based on your findings. Tools like Hubspot, MailChimp, and Google Analytics can help you track your success.
Other email metrics such as click-through rate, churn rate, conversions, list rate of growth, open rate, and unsubscribe rate can be found.
All of the information here will help you rethink your email marketing strategy. Email analytics will show you exactly what you’re doing wrong with your emails.
Also Read: Top Email Marketing Tools
If you carefully design your strategy, email marketing might yield beneficial results. However, this should not be your whole focus. There are numerous digital tools available to help you improve your marketing strategies. You should, therefore, invest time in learning digital marketing.
Always personalize your emails and obtain consent from new visitors. Implement new and existing techniques to encourage more responsive and engaged subscribers. Keep up with the latest trends and look for ways to automate your email marketing. You can learn all of this by opting for an MBA in Digital Marketing, which will teach you email marketing as well as other digital marketing techniques.
We hope you found the blog interesting! Will you implement the aforementioned suggestions in your email marketing campaign? Please share your thoughts in the section below.